High intent, by nature
People don't scroll ChatGPT. They ask with a purpose, often just before they decide.
New in Switzerland & Germany
ChatGPT Ads,
crafted by VYBE
Your customers no longer just search. They ask. Brands in Switzerland and Germany can now appear right inside ChatGPT, in the moment a question turns into a decision. We help you be there, beautifully.
01 / The moment
A question, then your brand
Someone asks. The answer comes. And your brand appears exactly where the decision is being made.
VYBE Studios
· Sponsored
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Make your brand a VYBE
Strategy, content and paid social that people feel.
Learn more02 / Why now
The conversation has moved.
Your brand should follow.
People no longer just search. They ask, compare and choose inside ChatGPT. A new channel, uncrowded and full of potential, and a rare chance to be there early.
Shape the curve
The channel opened only weeks ago. Fewer brands, more attention, and the chance to learn before it gets crowded.
Craft over budget
A headline, one line and one image. Distinction comes from craft, not spend.
Trust by design
Ads are clearly labelled, separated from the answer, and never change what ChatGPT says.
"New channels reward the curious. By the time everyone arrives, the early brands already know what works."
03 / The format
Anatomy of a ChatGPT ad
A clean, clearly labelled card, directly below the answer. Every part earns its place.
L
Lakeside Dining
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Lakeside Dining, Lucerne1
Seasonal menus with a view. Reserve your evening.2
Reserve3
1
Headline
Short and sharp, up to around 50 characters.
2
Description
One line that invites the click.
3
Creative
One square visual that makes the brand recognisable.
4
Sponsored
Clearly labelled and separated, never inside the answer.
04 / The studio
How VYBE brings your
brand into ChatGPT
We handle ChatGPT Ads from first idea to live campaign: strategy, setup, creative and ongoing refinement. Because we're a content studio at heart, we focus on what makes the difference in a format this small: messaging that resonates, visuals that stand out, and a landing experience that continues the conversation. Every collaboration starts with an honest conversation about whether the channel fits your brand right now.
05 / Questions
Your questions,
answered
Scroll to explore
Can my business advertise on ChatGPT?
Most businesses can. ChatGPT Ads are open to companies in Switzerland, Germany and across Europe. Some categories are excluded, such as alcohol, gambling, dating and political content, and health, finance and legal services are currently heavily restricted. We'll check your eligibility in our first conversation.
Are ChatGPT Ads available where I am?
Yes. Ads began appearing across Europe, including Switzerland and Germany, in late August 2026, and businesses can now create campaigns directly.
Where exactly do the ads appear?
Below ChatGPT's answer, clearly marked as sponsored and visually separated from the response. They're matched to the topic of the conversation.
Who sees the ads?
Adult users on ChatGPT's Free and Go plans. Subscribers on Plus, Pro and business plans don't see ads.
Do ads change ChatGPT's answers?
No. According to OpenAI, advertising never influences the answers ChatGPT gives. The ad sits alongside the response, never inside it.
Can advertisers read my customers' conversations?
No. Advertisers only see aggregated results like views and clicks. Conversations stay private.
How much budget do I need?
There's no fixed minimum. You control your budget and can start small. We'll recommend a sensible starting point for your goals.
Is this the same as being mentioned by ChatGPT?
Not quite. Ads are paid placements. Organic mentions come from your content and reputation online. The strongest brands invest in both, and we can help with each.
Why work with VYBE?
Because in a format this small, creative is everything. We combine strategy with storytelling to make your ad feel less like an interruption and more like the natural next step.
Be part of the conversation
from the start.
The brands that move now will understand this channel long before it becomes crowded. Let's explore what ChatGPT Ads could look like for yours.